Tag Archives: Strategy

Get Rid of Old Ideas

Innovation is all about getting new ideas for simple solutions to solve relevant customer problems or needs. When there is a sudden need for innovation the first thing people do is organise a brainstorming session. But often nothing innovative materialises. That’s why brainstorming has such negative connotations in a lot of companies. Because, when you brainstorm unprepared with the usual colleagues hardly anything new appears.

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Is there a Model for Rapid Innovation?

Innovation is the result of constant knowledge exchanges between technology, the markets, an innovation team, as well as other departments of the firm. As the bigger you are, the more difficult it is to share active knowledge. How can we set-up a so-called “knowledge creating company” and speed up knowledge exchanges within big companies?

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Building a Culture of Innovation

I’m a big fan of the book Obliquity by John Kay. Despite the clumsy nature of the word, the message is simple. Objectives are rarely achieved in straight lines, you get there by oblique means. So if you want to achieve something, don’t aim directly for it, do the right things and you’ll eventually get there.

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You Need To Innovate – Now What?

A lot of people talk about innovative companies. All the management magazines and books refer always to the same select group of Apple, Google, 3M, Microsoft, P&G, BMW, Facebook, Virgin, Samsung, WAL-MART, Toyota, Amazon, INTEL, Starbucks and a few others. But so few people really work in them. This means a whole lot of people are working in not so innovative organisations. You are probably one of them, or a consultant advising them.

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