So, if patients are customers, how do you sell to them?

Consumerization of sick care is on everyone’s lips. I think patient consumerism, i.e. the belief that if given the right information, patient-consumers will make smart sick care choices based on value , is a myth. However, since the holy grail is changing doctor and patient behavior to move sick care to healthcare, we should learn from other industry sales professionals about ...

Read More »

The World is on the Verge of Getting Smaller

As many of you may already know, recently I joined Oracle to help build a new innovation and digital transformation offering that leverages design thinking and other tools to engage prospective North American customers of Oracle in human-centered problem-solving focused on solving their most pressing challenges. One of the attractions to this particular role was the opportunity to work for ...

Read More »

How a Shortage of Innovation Leads to Unemployment

Some believe that robots will take over all our jobs and therefore innovation (specifically in the area of robots) will cause unemployment. But in reality, it’s the other way around. You may be familiar with the product life cycle diagram. Every product (and when I say “product” I also include service, process, or business model) has a life cycle, typically ...

Read More »

The Problems with Legacy Leaving

Now that there are more and more people who are older, lonely, socially isolated and depressed, we are seeing lots of articles encouraging people to mentor or do something that “leaves a legacy”. Consequently, intergenerational websites, platforms and organizations are growing. The lost tribe of medicine is no exception. However, there are some problems with doing things to leave a legacy: Like your business strategic ...

Read More »

Six Trends Shaping the Future of Health Care

The healthcare industry is an ecosystem. So are the companies disrupting it. This article is one more in a series I call Everything Transformed where I’m highlighting the disruptive forces revolutionizing just about every industry on the planet, including packaging, travel and hospitality, industrial safety, and more. This time it’s healthcare. It’s no secret. The healthcare industry is going through massive disruption. To some, it’s ...

Read More »

Leaders Need Members – Optimizing versus Maximising

I help businesses innovate their business more quickly than they innovate their products. What that means is I help businesses modernize their leadership to become more coaching and co-constructive. I help businesses create cooperation across silos. I help businesses engage their customers, to co-create their products. And I help businesses to integrate their commercial and their innovation functions, so that ...

Read More »